Gangnam District
Louis Vuitton Maison Seoul
Budget
Time span
2021
Size
3,850 m²
Client
Status
Completed
Location
Seoul, Korea
Type
Retail Store
Partner in charge
NK Korea
This 5 floors plus basement level, maximum height 20 meters, glass-and-white-curve roof structure designed by architect Frank Gehry, was inspired by the traditional culture and aesthetic pursuit of the Korean people.
As the evening lights begin to glow, the buildings—resembling a graceful Korean beauty in mid-dance—create a stunning artistic spectacle against the Seoul night sky.
A civic building must belong to its people. Aurora is designed as an open framework — a place where culture, community, and city life converge seamlessly.
Elena Moretti
Technical Precision
Our first-completed tower has an unexpected appearance. Slender and curvaceous, with flowing lines, our new building softens the urban landscape with its sinuous contours and a vibrant mixed-use space.
